Dana Richards is a philanthropist, fashion designer, breast cancer survivor, patient advocate and a butterfly.

Before the inception of Malibu Dana in 2017, she spent two decades developing, creating and producing reality & unscripted programming- with TV shows that include: Food Network's "Ace of Cakes", TLC's "Bride by Design", & SyFy's "Marcel's Quantum Kitchen."

As a 14-year breast cancer survivor, she is deeply committed to helping other breast cancer patients and advocating for breast cancer awareness - as well as early detection. She works closely with The Breast Cancer Fundraiser, (request a WeCare Package here) as a volunteer and advisory board member - and works tirelessly for causes & non-profit organizations that are dear to her heart. Malibu Dana Activewear has donated over a thousand Butterfly Strong trucker hats to WeCare Packages that went directly to patients in need.  

Malibu Dana (the brand & the Butterfly) is also a proud donor and collaborator for the Dr Susan Love Research Foundation through her LOVE collection.

She and her husband lived in Malibu for 14 years before losing their home to the 2018 Woolsey Fires. They now call Hermosa Beach their home. Dana is committed to the South Bay community and serves as a GEM member, ambassador, and Friend of Mychal's Learning Place. 

When Dana isn’t developing her next show, volunteering, or blowing up the world with bourbon, bacon, and yoga - she is traveling, fluttering, laughing, and spreading love and happiness wherever she can. With gratitude for every day and every breath.. her passion for life is what most defines her spirit, and she promises to continue play her part by helping and inspiring others.