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  • Bold Journey Magazine Feature - Meet Dana Richards

    Bold Journey Magazine Feature - Meet Dana Richards

    Part 3 of the Voyage LA series with Bold Journey Magazine  #boldjourneymag.. Together WE CAN create those indelible ripples to generate powerful forces TO CHANGE this world for the better....

    Bold Journey Magazine Feature - Meet Dana Richards

    Part 3 of the Voyage LA series with Bold Journey Magazine  #boldjourneymag.. Together WE CAN create those indelible ripples to generate powerful forces TO CHANGE this world for the better....

  • WeGive Day - October 2023

    WeGive Day - October 2023

    All October long - together with your support - we have generated powerful forces to change this world for the better. We loved on 50 breast cancer patients undergoing treatment...

    WeGive Day - October 2023

    All October long - together with your support - we have generated powerful forces to change this world for the better. We loved on 50 breast cancer patients undergoing treatment...

  • Breast Cancer Awareness Month Proclamation 2023

    Breast Cancer Awareness Month Proclamation 2023

    Hermosa Beach Mayor Justin Massey & Malibu Dana at last night’s City Council Meeting  Every two minutes a woman in the U.S. is diagnosed with the disease. I was one...

    Breast Cancer Awareness Month Proclamation 2023

    Hermosa Beach Mayor Justin Massey & Malibu Dana at last night’s City Council Meeting  Every two minutes a woman in the U.S. is diagnosed with the disease. I was one...

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I was just 35 years old when I was diagnosed with breast cancer. This disease took me on a journey to an unspeakably dark place, but I fought my way back to the light. I have been cancer free for 14 years. I wake up every morning incredibly grateful for my life. 

I am now an advocate for early detection. Malibu Dana activewear is committed to donating a portion of the proceeds from every purchase to breast cancer patients in need and to innovative research that will end this disease. 

The butterfly effect says the flap of one butterfly’s delicate wing can cause a hurricane half way around the world. I ask you to join me and flap your wings. Together we can generate powerful forces to change this world for the better.

Live with passion, pursue happiness, and inspire others with the light that shines in each of us! Live butterfly strong!

With gratitude for every breath,

Malibu Dana

Meet Our Butterfly

The WeCare Program

The WeCare Program is a value-added service established by THE Breast Cancer Fundraiser, focused on five categories of care: Beauty, Comfort, Wellness, Journey & Loved Ones. 

Our signature WeCare Packages are a vessel of strength and hope for newly diagnosed patients, full of resources and products to help alleviate the challenges they face on their path to recovery and healing. From a yoga mat and a chemo beanie to comfy socks and a neck pillow, the goal is to make sure that patients know they are not alone.

Request A WeCare Package

Cozy Winter Wear

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